How smart targeting boosted EPC by 23%

What’s more frustrating than spending money on traffic that doesn’t convert? Getting leads rejected, not because they’re fake, but because they don’t meet basic advertiser criteria like age or gender. That’s exactly what one of our clients faced.

The Problem
They were running high-volume dating campaigns, but the advertisers required specific audience segments. Leads that didn’t match age or gender requirements were rejected, causing constant payout disputes and lower EPC for the team. So they were stuck in a loop of wasted traffic, frustrated partners, and poor monetization.

The Solution
That’s when we introduced Marksel’s Age & Gender Targeting Tool, allowing the team to:
Filter users by age brackets (18–25, 26–35, etc.)
Pre-qualify by gender
Automatically reject leads that fall outside the required criteria
Route only qualified users through the funnel

With a simple setup, they started filtering users upfront — only showing offers to the right people based on demographic rules. No code. No devs. Just one rule-based flow built inside Marksel.

The Result
Within a few days, EPC started climbing. Advertisers saw cleaner traffic, payout disputes dropped, and the team reported better ROI. Depending on the GEO, the improvement reached up to +23% EPC.

Why it matters

Filtering at the entry point means less waste, more relevance, and higher profits. In high-volume verticals like dating, even a small uplift in EPC has a major impact.
And with Marksel, all of this can be done without code — just set your targeting rules and go live in minutes.
Want to filter smarter and stop wasting leads?
👉 Book a demo with Marksel — and let us show you how it works in your flow.